Nature solutions can create $10 trillion business boost

The technology sector has been told it has the opportunity to unlock $800 billion in value across its value chain by 2030 if it puts nature at the heart of its operations and supply chains.

The call comes as the World Economic Forum launched a new report which said the technology boom can form part of the $10.1 trillion in business opportunity that could be unlocked if nature-positive solutions are adopted widely by the private sector.

Over half of the projected $800 billion comes from upstream activities in energy and extractives, such as expanding renewable power, improving resource recovery, and advancing circular manufacturing of electronics and appliances.

The report developed in collaboration with Oliver Wyman projects another third is expected from infrastructure and the built environment, including energy-efficient buildings, smart metering, wastewater reuse and sustainable construction. The rest may emerge from nature restoration and sustainable land use and cross-sector energy-efficiency opportunities enabled by digital innovation.

“Companies that invest in nature and transition towards net-zero, nature-positive and resilient business models will become better at managing risks and enjoy competitive advantages,” said Pim Valdre, head of climate and nature economy, World Economic Forum.

“Tech sector growth is set to remain strong, propelled by artificial intelligence (AI), cloud computing, demand for high-performance electronics and frontier innovations, such as quantum computing,” the research explained. “The growth of the sector brings with it a substantial nature footprint, including intensive water use, pollution and waste, greenhouse gas emissions and land pressures.”

Over 1 trillion chips are sold each year, powering smartphones, cars, televisions and other everyday devices. Behind the scenes, more than 11,000 data centres are in use, and the demand for them is expected to rise by 19-22% annually to 2030. Semiconductor manufacturing alone uses over 1 trillion litres of water annually and depends on mining metals and critical minerals. Global data centres draw more than 60 gigawatts of power, exceeding the peak electricity demand of the whole of California. Hardware production contributes to more than 60 billion kilogrammes of e-waste each year, with less than a quarter currently being recycled.

The study cautioned constraints on natural resources weaken operational efficiency and threaten business resilience. These can be addressed by adopting practices such as circular resource recovery, and by fostering partnerships across mining and minerals supply chains.

Tech’s rapid growth has led to a surge in infrastructure development, especially data centres, prompting increasing scrutiny from local communities and regulators. These advantages include stronger support from communities and regulators to grow, greater resilience to environmental shocks, as well as better alignment with what customers, employees and investors expect and new opportunities for growth and cost savings.

The report found that seven practical actions across water, pollution and waste, land use, greenhouse gas emissions, power, supply chain and policy engagement can help tech companies better manage their nature impacts and dependencies. By planning for the risks of nature loss, companies can limit disruptions, mitigate impacts from extreme weather events, policy or market transition and broader systemic issues, and reduce exposure tied to essential ecosystem services like clean water, while being first to capture nature positive opportunities.

As an example, the tech sector is currently responsible for around 4% of global energy use. By scaling renewable power, improving energy and water efficiency and advancing circular manufacturing and recycling models, the sector can reduce its nature impacts. Adopting innovations such as liquid cooling in data centres can reduce greenhouse gas emissions by up to 21%, while circular material recovery initiatives have achieved up to 95% emission reductions compared to virgin mining.

As Nick Studer, president and chief executive officer of Oliver Wyman, added: “The tech sector has an opportunity to lead in both economic growth and the nature-positive transition – but there is no time for delay.”

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