Major sponsorship deal designed to bring women’s sport to the fore

US insurance group FM Global has said it has joined with the world’s biggest women’s professional golf tour  to drive greater diversity and inclusion in sport and to bring the sport back to its home state.

The LPGA Tour and FM Global were at iconic  baseball stadium Fenway park, home of the Boston Red Sox, to announce that TPC Boston will host the 2024 FM Global Championship. From 29 August to 1 September. The newly created tournament will feature a field of 144 players competing for a $3.5 million purse, the largest prize fund on the LPGA Tour outside of the majors and tour championship.

“Boston is quickly becoming a dynamic home for women’s sports,” said LPGA commissioner Mollie Marcoux Samaan. “We are thrilled to join this incredible movement, as the famed TPC Boston prepares to host the 2024 FM Global Championship, marking a historic return of the LPGA Tour to New England. With this event, the new National Women’s Soccer League team and the new Professional Women’s Hockey League team, the momentum for women’s sports in the Boston area is undeniable. We can’t wait to team up with our newest partner, FM Global, to bring the world’s best female golfers to one of America’s great sports regions. We are truly grateful to FM Global for its commitment to elevating the LPGA and to using our collective platform to inspire, empower and advance young girls and women, on and off the golf course.”

“We are proud to partner with the LPGA Tour to support this new, marquee event and bring women’s professional golf back to New England,” said Malcolm Roberts, president and chief executive officer of FM Global. “The FM Global Championship provides a tremendous platform to promote diversity and inclusion on the playing field and in the workplace, raise awareness of FM Global’s unique approach to helping clients protect their businesses and mitigate loss, engage our employees, and drive positive impact in our communities.”

The 2024 competition, which kicks off a five-year partnership between the two organisations, marks FM Global’s first major sports sponsorship. Fenway Sports Management helped secure FM Global’s sponsorship of the championship as part of a commercial alliance with the LPGA formed earlier
this year.

Roberts noted that as part of the sponsorship, FM Global will support programs to enable women and the next generation of students in pursuit of education and careers in science, technology, engineering and mathematics (STEM).  

The LPGA said the 2024 FM Global Championship marks the tour’s return to New England for the first time since the 2004 US Women’s Open, held at Orchards Golf Club. The last time the Tour competed in the greater Boston area was 1997, when Liselotte Neumann won the Welch’s Championship at Blue Hill Country Club.

“We are proud and excited to welcome the LPGA Tour back to Massachusetts,” said Massachusetts governor Maura Healey. “Sports play an important role in shaping the lives of women, advancing equity and strengthening our communities. The opportunity to see women perform at the highest levels of the game will bring tremendous excitement and enthusiasm.”

TPC Boston, located 25 miles south of Boston, opened in 2002 with an original layout by Arnold Palmer, followed by a 2007 redesign by Gil Hanse and Brad Faxon. The course has hosted 17 PGA Tour events, including the Deutsche Bank Championship, the Dell Technologies Championship and the Northern Trust. The 2024 FM Global Championship will be the first professional women’s competition held at TPC Boston.