Macron unveils new technology platform to target greenwashing

French President Emmanuel Macron and UN Special Climate Envoy Michael Bloomberg have unveiled a new open data platform which it is hoped will help in the fight against greenwashing.

As part of the proposals, a new committee will bring together international organisations, regulators, policy makers and data service providers charged with designing an open-data public platform that will collect and standardise net-zero transition data in the private sector.

Bloomberg, UN special envoy on Climate Ambition and Solutions, said the new platform would make it “much harder for companies to ‘greenwash’ or make empty promises that don’t actually cut emissions, by forcing them to back up words with action”.

The Climate Data Steering Committee will present findings and share a roadmap for a global open-data platform in September during the United Nations General Assembly in New York, the French Presidency said in a statement.

“This lack of standardised, accessible data is limiting the power of markets and the public to fight climate change,” it added.

“Private sector leaders have made bold commitments to tackle climate change, but often find their hands tied by a lack of accurate data,” Bloomberg, a former mayor of New York, added.

French President Macron has been keen to demonstrate international leadership in the fight against global warming despite criticism by environmentalists and climate scientists at home. 

Last year, for example, he pledged to create a “One Planet Data Hub”, similarly aimed at bundling comprehensive data on climate matters in a publicly accessible way. 

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