One of the world’s most famous motor brands has announced it is to move to all electric car production by the end of the century.

Lamborghini has revealed a three stage roadmap to its transition to all electric as its CEO said the move, which will also see a $1.8 billion investment has been driven by the world’s efforts to move to a sustainable future.

“Direzione Cor Tauri” (Towards Cor Tauri) is a programme to deliver decarbonisation of  future Lamborghini models and of its Sant’Agata Bolognese site based on “a holistic approach to its environmental sustainability strategy.”

The manufacturer said throughout the electrification process, it will focus on identifying technologies and solutions “that guarantee top performance and driving dynamics in keeping with the marque’s  tradition”.

In reference to the logo chosen by company founder Ferruccio Lamborghini in 1963, Cor Tauri is the brightest star in the Taurus constellation, and represents Lamborghini’s move “towards a future that is electrified but always faithful to the heart and soul of the ‘bull’ brand”.

Stephan Winkelmann, (pic) President and CEO of Automobili Lamborghini explained: “Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects.

“Our response is a plan with a 360 degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA. Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory.”

He added: “Today’s promise, supported by the largest investment plan in the brand’s history, reinforces our deep dedication to not only our customers, but also to our fans, our people and their families, as well as to the territory where the company was born in Emilia-Romagna and to Made in Italy excellence.”

The firm’s roadmap comprises of three phases:

It will continue to develop combustion engine models for the next two years.  “In the wake of steady sales growth and a seven-fold increase in turnover over the last fifteen years, Lamborghini has established itself as a centre of excellence in the production of the best super sports cars,” said the firm adding its latest model, the Sián, is the first Lamborghini featuring hybrid technology.

A move to hybrid transition by the end of 2024. Lamborghini  said it will launch its first hybrid series production car in 2023, and by the end of 2024 the entire range will be electrified.  The company’s internal target for this phase is to reduce product CO2 emissions by 50% by the beginning of 2025.

“Leading the hybrid transition will be an unprecedented investment: more than 1.5 billion euros allocated over four years, the largest in Lamborghini’s history,” it added. “It is a tangible sign of the company’s strong sense of responsibility towards the need for a concrete response, through significant innovations, to the period of profound transformation that is affecting the whole automotive industry.”

The final part will be the delivery of the first fully-electric Lamborghini in the second half of the decade.

Lamborghini added in addition to reducing CO2 emissions, environmental protection, sustainability in the supply chain, attention to employees and corporate social responsibility “are integral parts of this strategy”.

“The heart and compass of the Cor Tauri transformation plan is the brand’s DNA, and its innate ability to turn challenges into opportunities through continuous technological innovations, leading to improved performance and driving emotions but within the constraints imposed by the increasingly stringent CO2 regulations,” explained the firm. “A journey towards a new Lamborghini, but always faithful to itself and its roots.”

The manufacturer said throughout the electrification process, it will focus on identifying technologies and solutions “that guarantee top performance and driving dynamics in keeping with the marque’s tradition”.