Motorists have been warned that today is set to be a black Friday for accidents, and also the most deadly on the UK’s roads.
Co-op Insurance is urging drivers to take extra precautions on the roads as with claims data revealing the last Friday in November sees 48% more motor vehicle accident and collision claims than an average day.
Paul Evans, Head of Motor at Co-op Insurance, said: “Our claims data shows over recent years Black Friday is a dangerous day to be on the road.
“This is when we see the most claims for incidents, as evenings become darker, there’s more adverse weather conditions and roads are generally busier as people commence their Christmas shopping.”
“We’re urging drivers to take sensible precautions by allowing extra time for your journey and checking car lights and tyres before setting off on journeys. This is especially important at a time when there is an increased risk on the roads.”
Data from the insurer suggests the deterioration of weather conditions and road works in November contribute to a high number of crashes and road incidents. At the peak of the holiday shopping season, adverse unpredictable weather and the added stress of getting ready for the festive celebrations can catch drivers off guard, leading to a spike in motor claims.
Within the last 5 years, claims on a Friday were on average 61% higher than on a Sunday, the safest day to travel. Furthermore, Black Friday usually occurs on the last Friday of November – leading to a direct spike in motor accident & collision claims compared to any other Friday in November, at an average of 6% more.
The Co-Operative Insurance warning has been backed by UKL law firm Simpson Millar which released the results of its analysis of the latest accident data from the Department of Transport.
Looking at the figures for 2021 the analysis found the deadliest day to be on the road will be today, while the most dangerous time to drive today is between 3pm to 5 pm. The firm said this is the peak time for road traffic accidents with most (55%) happening at low speeds of 21 to 30mph.
With the easing of Covid restrictions, data revealed that road traffic accidents are on the rise again with 11% more in 2021 when compared to 2020.
London accounted for 23% of the accidents on English roads, while the South East of England accounted for 17% of English road accidents and 11% occurred in the North West.
While areas like Yorkshire and the Humber and the East of England accounted for 10% respectively, the area with the lowest percentage on this list was the North East with 3.2% of England’s road accidents.