Brokers have been told that Asia offers a huge opportunity for the creating of a significant cyber insurance market.

Joint research by cyber risk analytics company CyberCube and United Insurance Brokers (UIB), has found  Asia is emerging as one of the most important growth regions for cyber insurance globally.

The report, “Unlocking Asia’s Cyber Insurance Opportunity: The Broker’s Role in Growth”, notes digital adoption is accelerating across the region, yet standalone cyber insurance penetration remains structurally low. In many markets, fewer than five percent of small businesses currently purchase dedicated cyber cover. This contrast highlights how cyber insurance demand in Asia is still developing, even as digital exposure continues to increase.

Nate Brink, head of broker partnerships, CyberCube, said: “CyberCube’s analysis of Broking Manager APAC company searches reveals a consistent year-over-year increase in 2024 and 2025. This trend points to growing demand for cyber insurance across both the large corporate and Small-to-Medium Business (SMB) sectors. The expansion within the SMB segment suggests a favourable movement toward more widely available and standardized regional policy options.”

The central thesis of this joint research is that in a softening cyber market defined by abundant capacity and pressure on rates, sustainable growth will not come simply from a favourable pricing cycle. It will emerge from developing markets such as Asia, driven, in part, by brokers who recognise opportunities in the Far East.

“As cyber risk becomes increasingly central to business resilience, brokers are playing a critical role in helping organisations understand and structure appropriate financial protection,” said Dimaggio Rigby, head of cyber and fin pro lines, UIB. “We have seen strong demand from Asia in the past year, with the region poised to emerge in 2026 as one of the fastest-growing markets outside the US. This has partly been fuelled by growing awareness of an increase in cybersecurity risks driven by a rise in ransomware demands across the region.”

The report explained: “Asia represents one of the most significant growth frontiers for cyber insurance globally. A soft rate environment in the United States, United Kingdom, and parts of Western Europe, has encouraged underwriters to look further afield to higher-growth areas in the middle market and large corporate space.

“Across Asia, however, penetration remains structurally low. In many markets, fewer than 5% of small businesses currently purchase standalone cyber insurance. Even in developed Asian economies like Japan, South Korea, Hong Kong, and Singapore, larger entities with multi-billion-dollar revenues often purchase only modest cyber limits relative to their exposures.

“This signals both underinsurance and significant room for structured market expansion.”

“In a soft market, with cyber (re)insurers navigating a world of rising, increasingly complex threats, the underpenetration of the APAC market presents an opportunity,” The report added. “Growing competition has pushed cyber globally into its third consecutive year of rate reductions, as insurance supply continues to outpace demand (see Exhibit 1). This dynamic is offsetting recent exposure growth due to negative rate changes, and driving further concessions on premiums, coverage and security controls.”